
www.tourisme-alsace.com
Web Site
Direct News
Specific development
SEO
Sponsored LinksActivis implemented Direct News on the Alsace Region Tourism Committee's web site two years back. In 2007 the site was again updated and enriched with a new graphic charter created by Advisa and with new content and functionalities.
For this new version, interactivity and user customization were highlighted. Aside from a reservation platform using the LEI base (a tourist lodging database), the site allows the user to create and share a travel log and to visualize his itinerary using Google maps.
Numerous services are available on the site: RSS feeds, a newsletter, on-line booking etc. Its structure is suited to any future evolution. Fully translated into English and German, the site also provides content in other languages via mini-sites managed using Direct News.
Tryba is boosting its sales with Direct News
The results obtained through the search engine optimisation (SEO) of www.tryba.com encouraged us to continue our collaboration with Activis, by installing Direct News on our website. The tool has tremendously improved the ranking of our site on the search engines, allowing the net surfer direct access to the page containing the information he was looking for. The number of pages visited every month has increased from 14 000 to 45 000, with 600 connexions every day, and 20 to 30 estimate requests every day, a certain number of which are transformed into orders.
Naturally, we are continuing to work with Activis for the other websites of the group.