The close relationship that Activis has developed with the Social Media giant made it possible for Activis Groupe customers and partners to get the lowdown from Facbook representatives on how to optimize their presence with Facebook
In a business context that has companies looking for new innovative ways of communicating, Activis has reinforced its offering for SMO (Social Media Optimization) strategy and implementation. During this unique event, Activis' customers and partners were able to talk strategy and get advice from Facebook, the uncontested leader of the Social Media sphere with some 500 million users worldwide. I t was once again the occasion for Activis to help its customers connect with the movers and the shakers of the online marketing world.
Three speakers shared the floor during a session where the opportunities afforded by Facebook and its open graph were fleshed out in a session that provided strategy, case studies and interactive Q&A.
Hervé Zobenbiehler, project director at Activis, presented a panorama of the different social media and how they can be used in a strategy of BtoCtoC dialogue. Then, Michael Hirbec and Xavier Leclerc, respectively Inside Sales associate and Account Executive at Facebook, provided a glimpse "inside Facebook" before answering attendee questions centered on how a company can take advantage of Facebook to further its online business strategy.
Join us on Facebook and check out pictures of this event!: http://www.facebook.com/activisSEO
