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Always highly attentive to customer satisfaction, Piscines Waterair has decided take a further step in this direction by proposing an online boutique to its customers.
The project involves the creation of a dynamic shop, optimized for referencing, but also, and above all, extremely user friendly for both the vistor and the administrator. The idea was to apply the latest technologies to the boutique. In the end, we implemented a complete and resolutely one-to-one tool (Direct Shop) which meets the requirements of Piscines Waterair… and of state-of-the-art e-commerce.
All in all, it heralds the arrival of a new generation of on-line stores "by Activis".
User feedback was quick to come: they appreciate the relevance of the product to their needs and have tended to bring increased repeat business. "To date, we have noted a 20% increase in orders for the year although it is still too early to evaluate the effectiveness of the customer loyalty tools implemented. Still, two out of three orders are return business, so we're quite optimistic", explains the Piscines Waterair team.