Piscines Waterair < Case Studies

Piscines Waterair: +70% traffic

Waterair Swimming Pools produce and install swimming pools. Their DIY solutions and kits, using innovative steel panels, ahve made building your own pool easy and effective. With a presence throughout Europe, Waterair have a series of international websites and an online store for pool accessories and extras.

www.accessoires-piscine.fr

the mission

Waterair design and manufacture DIY swimming pool kits featuring corrugated steel panelling. Their innovative design has made it possible for tens of thousands of individuals to install their own swimming pools with little or no assistance. The company, who are well known throughout Europe, launched an online boutique for pool accessories based on Direct Shop technology.

the project

The project involved a number of very specific requirements as the client needed a site that was eminently optimisable, dynamic and effective, not to mention search-engine and user friendly. Waterair chose to implement the very latest in E-commerce technology that will provide a unique shopping experience for each visitor. the goal has been achieved thanks to customized suggestions and special offers as well as targeting tools that bring in new customers and increase return business.

The e-shop is built around Direct News / Direct Shop which allows for effective search engine optimization, easy content and catalogue management while providing a wide range of functionalities :

Selection of featured products based on customerprofiles
Virtual wallet
Suggestions for related items and/or up-selling
Impulse positioning for consumables
Warning in the event of incompatible products in shopping cart
Help category suited to the category being viewed

the results

+ 8 % turnover
+ 13% orders
+ 30% pages views
+ 70% visitors

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Case Studies

Piscines Waterair: +70% traffic

the mission

the project

the results

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