Case Studies
Alsace University (UHA) - more than just a simple Facebook application...
The UHA needed to create a community aspect while raising awareness as the existence and features of the Campus card, which also acts as a student card or discount card for its holders. Getting students involved was the goal, while generating a buzz about the card on a higher level…
www.passcampus-alsace.fr
The project
The University of Haute Alsace recently launched a new initiative, whereby students and members of staff now hold a Campus Card, named “Pass Campus.” Among other things, the card can be credited in order to allow for purchases or access into buildings on campus, uniting all current cards into one. The University needed to raise awareness about the card on a higher level, promoting the card off campus as well as on…
The mission
Activis and UHA came up with the idea of creating a Facebook application which allows students to add special offers, deals and reductions as they find them, thus sharing the information with the University community. The UHA also found that this encourages members of the community to take part in finding and adding new offers, which can also feature and voting system for best offers, offers of the month and so on. Offers and promotions can be added and searched by category, making the tool useful and easy to use, and so far a great success!
Rundown of the application’s features:
- 6 categories in shopping, going out, eating out, well-being, culture and services
- Voting system for best offers
- Latest offers on display
- Quick and easy promotion submission
The results
- Excellent participation / interaction within the community
- Promotions added everyday throughout the region
- Greater awareness as to the Pass and its advantages!
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