Case Studies
La Filature: Dynamic, inviting and generating traffic...
The Filature, situated in Alsace and bordering Germany and Switzerland, offers a programme of cultural events, shows and exhibitions all year round.
www.lafilature.org
The mission
The Filature, situated in Alsace and bordering with Germany and Switzerland, offers a programme of cultural events, shows and exhibitions all year round. The programme, which is often filled with performances in the realms of art, dance, ballet and music, is now available online, where from now on, you can also reserve your tickets!
Last year’s season called for a new look for the Filature, whose new design and visuals are much more in tune with the Filature’s image. Colourful, arty, eye-catching and bright, the new look website offers more functions than before, as well as greater online visibility in search.
The project
The new functions of the website:
- a calendar of events
- each event has its own page with greater visual impact, also allowing for improved SEO
- each event has its own feedback form, letting users voice their opinions and experiences
- professional extranet allowing for download of visuals and media from the back office
- newsletter subscription
The results
- All updates are now carried out by Filature members of staff, due to ease of use.
- Raised awareness as to launch of events, through SEO and easy to share content.
All case studies
