Case Studies
La Boutique du Parfum: perfume direct!
FRANCE DIFFUSION PARFUMS situated in Marseille, France, boast a wide range perfumes and cosmetics. To complement their boutique, their new online boutique now offers the chance to order cosmetics, skincare and perfume directly online.
www.boutique-parfums.fr
The mission
FRANCE DIFFUSION PARFUMS required a new online point of sale for the direct selling of a wide range of perfume, skin care and cosmetic products.
The project
The Boutique du Parfum required an online point of sale that reflects their current sales strategies. The new online Boutique aims to inform potential clients on the various fragrances, skin care essentials and cosmetics available to them through an attractive and inviting interface with a simple and easy to use back office system, for rapid publishing and database updates.
- Blog function for latest information, beauty tips and trends and personalised tips from Flora...
- Two search types, either by product type or by brand
- A whole section dedicated to well-known cosmetcis and perfume brands
- Direct News for quick content changes
- Added functions for easy price changes and promotions
Activis is also running a Social Media campaigne for the Boutique, sharing their expertise on line and boosting their E Reputation.
The results
A flexible and fully-optimised website, leaving room for future developments to keep the Boutique ahead of the competition.
- more than 25 000 products
- more than 900 client accounts already open
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