Website development CMS SEOForeign Hair Salons offer ” latin and avant-garde” hair know-how and Activis helped to design a site in their image. Working closely with the group, the website puts emphasis on latest collections and the quality network created by Foreign, boosting visibility across the numerous salons of the group and spreading the word of their originality and innovation.
More than 450 salons at present benefit from the share of knowledge and expertise that Foreign make available to them through their hair training institute Foreign Academy. 50 salons earned Foreign’s Artistic Certification last year – a guarantee of hair savoir-faire!
The site is designed to ensure maximum visibility to all Foreign salons through a portal-like site that puts across the cutting-edge ideas and styles of Foreign while promoting the various activities of the group as it evolves.
www.foreign.fr
Always highly attentive to customer satisfaction, Piscines Waterair has decided take a further step in this direction by proposing an online boutique to its customers.
The project involves the creation of a dynamic shop, optimized for referencing, but also, and above all, extremely user friendly for both the vistor and the administrator. The idea was to apply the latest technologies to the boutique. In the end, we implemented a complete and resolutely one-to-one tool (Direct Shop) which meets the requirements of Piscines Waterair… and of state-of-the-art e-commerce.
All in all, it heralds the arrival of a new generation of on-line stores "by Activis".
User feedback was quick to come: they appreciate the relevance of the product to their needs and have tended to bring increased repeat business. "To date, we have noted a 20% increase in orders for the year although it is still too early to evaluate the effectiveness of the customer loyalty tools implemented. Still, two out of three orders are return business, so we're quite optimistic", explains the Piscines Waterair team.
