Bristol-Myers Squibb is the 9th ranked pharmaceutical group in Europe with a focus on ten primary therapeutical areas (cancer, diabetes, Alzheimer's disease…) which are all crucial public health issues. For the optimization of its French site, www.bmsfrance.fr, the group called on Activis.
PINTA is a group for which design and procedures are very precise. We had already worked with Activis, who had perfectly understood this specificity.
We now have a new website, for Pinta Insulation, the structure of which is easy to understand, with easy access, and the will to limit the number of pages.
It's a flexible communication tool, updated very regularly: our marketing department constantly develops the website using Direct News, which impressed us by its easiness of use.
In addition, we are now able to measure its impact, in order to ensure its strategic management.
Its also important to mention that once the website is online, the customer is not left to himself: The follow-up is as assiduous as during the project management. With their examplary follow-up, Activis are scoring points
SEO
