Lytron was founded in Cambridge, Massachusetts by two graduates of the prestigious Massachusetts Institute of Technology (MIT) in 1958. This renowned American engineering and manufacturing firm provides thermal solutions such as cold plates, chassis, chillers, cooling systems, and heat exchangers which are used in a wide range of markets, including medical and industrial lasers, aerospace, semiconductors and power generation. From its headquarters just outside Boston, Lytron has steadily extended its global reach and is now a key player in such traditional industrial countries as Germany and Japan, but also in fast-growing China.
In 2008, as the company was celebrating its 50th anniversary, it first began its search for an SEO agency that could bring together a multilingual SEO team with experts able to provide optimization recommendations in German and a native speaker of English to manage the project and coordinate with Lytron’s US based staff. “In Activis, Lytron found just the company it was looking for and the project was organized and carried off without a hitch. Lytron’s visibility on German-language search engines has been considerably enhanced since the implementation of Activis’ recommendations”, notes Tracey Barber, Lytron’s Marketing Communications Manager.
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