ADP gave Activis the task of ensuring greater internet visibility for their site. Activis also installed a specific audience measuring solution in collaboration with id.fr.
Direct access thanks to Search Engine Optimisation.
The indexing carried out by Activis proved to be very efficient.
In the extremely competitive field of travel, nobody could have gambled on such results: second and third rank in Google for most of the chosen expressions! At this point in time, the traffic generated by indexing represents 16% of overall traffic, but it has also contributed a great deal to the notoriety of the websites. Indeed, since the use of search engine optimisation, the number of direct access visitors (net surfers who type the address in their web browser) has tremendously increased, now reaching 30% of traffic. This is our first advantage.
Over and above these results, we also appreciated the professionalism of the Activis Team, for their listening and analysis abilities, their rigour and their ability to react when faced with imponderables.
SEO
